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"Does it open a new horizon for my thinking? Does it lead me to think new kinds of thoughts, that I would not otherwise perhaps have thought at all? These qualities are what [make] science fiction ...unique."
- Frederik Pohl

Super Whost  
  A kind of breakfast food.  

“Why not compete? All you have to do is to send in an entry of not over two hundred words in length, accompanied by the seals from ten family-sized pacs of Super Whost. Begin with the words, ‘I prefer Super Whost at every repast because . . and then carry on with the reasons why you always opt Super Whost.

“Perhaps it’s the high degree of tensile crispation, perhaps it’s the sure effect of Super Whost on the salivary glands. Aggregate your reasons, whatever they may be, and send them in for the contest!


('Super Whost' by Margaret St. Clair)

“The second prize in the Super Whost contest — Super Whost, the chronometrized carbohydrate — is a week on Mars...

...she’d finished with a ringing tribute to Super Whost’s super-convenience for the super-busy modern woman.

...Whost was nice to have on hand, but of course it was all chronometrized, and that meant that if you let the pacs go past the date stamped on them the Whost disintegrated.

Technovelgy from Super Whost, by Margaret St. Clair.
Published by Startling Stories in 1947
Additional resources -

Mmm, tensile crispation.

Thanks to @SFFAudio for pointing this story out.

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Additional resources:
  More Ideas and Technology from Super Whost
  More Ideas and Technology by Margaret St. Clair
  Tech news articles related to Super Whost
  Tech news articles related to works by Margaret St. Clair

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