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"Tokyo homeless people reiterate the whole nature of living in Tokyo in cardboard boxes, they're only slightly smaller than Tokyo apartments, and they have almost as many consumer goods. It's a nightmare of boxes within boxes."
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![]() Most products sold in America had product advertisements issuing directly from the package!
This brief excerpt describes the life of a typical consumer in her home:
While washing the dishes. Mavis was deciding what dessert to prepare. She’d bought several new ones the day before, and now they all sounded so good she couldn’t make up her mind which to use first. The commercial for the canned apple pie ingredients was a little playlet, about a husband coming home at the end of a long hard day, smelling the apple pie, rushing out to the kitchen, sweeping his wife off her feet, kissing her and saying, “That’s my girl!” It sounded promising to Mavis, especially when the announcer said any housewife who got to work right this minute and pre- pared that apple pie could be almost certain of getting that reaction from her husband.
Then there was a cute jingle from the devil’s-food cake mix, sung by a trio of girls’ voices with a good swing band in the background. If she’d made the mistake of buying only one box, it said, she ought to go out and buy another before she started baking because one of these luscious devil’s-food cakes would not be enough for her hungry family. It was peppy and made Mavis feel better. She checked her shelves and, finding she had only one box, jotted it down on her shopping list.
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