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"The germinal societies like Singapore and communist Hong Kong may give us a mutant capitalism that is both virulent and efficient. This is a significant cultural danger."
- Gregory Benford
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| Selected Melanin Boosting | ||
| The only way to get a designer tan. |
Every image in Neuromancer is finely crafted. The lifestyles of the characters are very carefully differentiated using commercial products or services. The characters with the great tans are affluent young people for whom money is no object; they are surrounded by companies and individuals who cater to their needs.
| The trees were small, gnarled, impossibly old, the result of genetic engineering and chemical manipulation. A burst of French from a nearby table caught his attention: the golden children he'd seen gliding above river mist the evening before. Now he saw that their tans were uneven, a stencil effect produced by selective melanin boosting, multiple shades overlapping in rectilinear patters, outlining and highlighting musculature; the girl's small hard breasts, one boy's wrist resting on the white enamel of the table. They looked to Case like machines built for racing; they deserved decals for their hairdressers, the designers of their white cotton ducks, for the artisans who'd crafted their leather sandals and simple jewelry. |
| Technovelgy from Neuromancer,
by William Gibson. Published by Phantasia Press in 1984 Additional resources -
|
At present, there is no service that offers to actually alter the pigment in your skin (melanin) in artistic patterns. However, there are tanning oils that can be airbrushed onto the skin in any pattern desired; this is very close to what Gibson had in mind in the novel.
In the novel, the protagonist Case uses products like his computer for hacking. He also makes use of services offered by black clinics to try to repair the neurological damage done to his nervous system (in retribution for a scam that Case ran against a previous client). Each character in the book is marked by unique products and services. Gibson has done a find job predicting the future of our service-oriented economy.
Compare to skin toning from Jack Vance's 1964 novel The Star King.
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'He found a barber shop which, he thought, would be good for an idle hour.'
'Thirty rounds of fighting is tough work. Even for machines.'
'...the excavations were already in progress, for he saw gray slopes of rubble.'
'...the walking mills of Puffy Products began to tread delicately on their centipede legs across the wheat fields of Kansas.'
'Here is a Clerk that would work incessantly, and neither eat, sleep, want payment, or grumble.'
'ZARNAK, YOU'RE TO COMMAND A SCOUTING EXPEDITION --- FIND OUT WHAT THIS IS ALL ABOUT!'
'These are your rudimentary seed packages... Some will combine in place to form more complicated structures.'
