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"One could imagine a very ascetic sort of life ... where the body is ignored. This is something I've played with in my books, where people hate to be reminded sometimes that they have bodies, they find it very slow and tedious."
- William Gibson
 |
| Adnix | ||
| A device that muted the television to lessen the impact of commercials. |
Billionaire S.R. Hadden made his money the old-fashioned way; he uncovered services that people wanted, and he developed technology to give it to them.
| Years before, he had invented a module that, when a television commercial appeared, automatically muted the sound. It wasn't at first a context-recognition device. Instead, it simply monitored the amplitude of the carrier wave... Before there could be any coordinated response from the television advertising industry, Adnix had become wildly popular. It forced advertisers and networks into new choices of carrier-wave strategy, each of which Hadden countered with a new invention... It was a kind of electronic warfare. And he was winning. |
| Technovelgy from Contact,
by Carl Sagan. Published by Not known in 1985 Additional resources -
|
The networks were not satisfied with mere technical challenges to their supremacy, of course:
Thanks to Randall Glenn for pointing this item out.
They tried to sue him - something about a conspiracy in restraint of trade...
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'It hurtled on down with inconceivable speed until it was visible as thousands of tiny robot planes...'
'Then she looked up with a smile and moved closer to the camera.'
'... folios and tapes and playable discs of platinum alloy.'
'... another corner of his mind began to think about the shields.'
'Michel Ardan, as a Frenchman, was declared chief cook, an important function, which raised no rival.'
