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"It's also important to vary your stimuli. I always look for new things to shock the system. Just as you make muscles grow by shocking them, you make the mind grow by shocking it."
- Bart Kosko
 |
| Projection Commercials | ||
| A three-dimensional advertisement that is placed in your path in a public place like a bar. |
As far as I know, this is the first reference to annoying advertisements that are popped right up in your face, forcing you to walk through them. This technique takes what is called "interruption advertising" to the max.
Those idiot ads that scroll at random that you see in your mall today are the modern-day equivalent.
At this early point in the story, an immortal named Guig has just met his next project for immortality, an Cherokee Indian chief named Guess.
| "Where are we drinking?" "The Passionate Input. I'll show you." It was a typical campus trap, spaced out psychedelia ... tripping bods on the floor blown out of their minds, projection commercials standing around like realsies. "Hello," a jolly giant was saying. "I'm your friendly recycling bank. In our friendly effotts to conserve ecology we want you to let us recycle your money which -" We walked through him and went to the empty bar. |
| Technovelgy from The Computer Connection,
by Alfred Bester. Published by Berkeley Publishing in 1974 Additional resources -
|
The use of advertisements like this can be seen clearly in movies like Minority Report, during a sequence in which Tom Cruise's character walks through a mall.
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news articles:
- Projection Commercials: Extreme Plasma Television
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| BookTrack Adds Sound To Books |
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'Power could be compressed thus into an inch-square cube of what looked like blue-white ice'
'It's so light that you can set it up in five minutes by yourself...'
'Heavy penalties... were to be applied to any one found driving manually-controlled machines.'
'Buy a Little Dingbat... electropen, wrist watch, pocketphone, pocket radio, billfold ... all in one.'
'... an elastic, tinted material that had all the feel and appearance of human flesh and epidermis.'
'It is remarkable that the long leverages of their machines are in most cases actuated by a sort of sham musculature...'
