Science Fiction Dictionary
A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z

 

Projection Commercials: Extreme Plasma Television

X3D Technologies has created a projection system for three-dimensional product advertisements. The system was recently demonstrated at the International Nightlife, Bar Beverage and Food convention in Las Vegas earlier this month. The system was used to project a "virtual beer" that appeared to sit right on the bar in front of patrons.


(See 50" plasma Virtual-Reality X3D Displays)

Until recently, 3D displays required special goggles; high-end laptop computers have recently appeared with 3D displays that can be interpreted without special eyewear. Here's how it works:

"X3D takes an off-the-shelf plasma screen television, removes the front layer of glass and inserts a grid of red and green filters separated by opaque lines on top of the screen's pixels.

The filters are spaced so that light rays leaving a certain pixel pass through a green filter to get to one eye, but a red filter to get to the other eye. The spacing is based on a measurement of the average distance between a pair of eyes. Software then splits the video to be projected into two slightly different images, one blocked by the red filter, one by the green.
(See 3D LCD Panel Ads Output Virtual Drinks)

Myles Owens, chief executive officer of X3D, says that he dreams of the day when this technology will find its way into the homes of ordinary consumers. "We continue to strive for broadcasting 3D content. That is the future of advertising," he says.

Alfred Bester, author of the award-winning novel The Stars My Destination, has already seen this future, and has walked right through it. In his 1974 novel The Computer Connection he writes about exactly the same system of three-dimensional advertising - he calls the ads projection commercials. And yes, he puts this technology to use in the same place, a pub.

The X3D system has other applications; it can also be used in the medical field. A doctor can plan surgical interventions with 3D models using real three-dimensional visualizations created from MRI data.

Scroll down for more stories in the same category. (Story submitted 3/23/2004)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 0 )

Related News Stories - (" Display ")

Augmented Reality Book Covers Reveal The Inner Book
'The E-paper holograms leaped from lurid covers...' - Greg Bear, 2003.

TCL CSOT 17-Inch Printed OLED Scrolling Display
'..a wide sheet of clear material suddenly flared with light and swirling colour.' - EC Tubb, 1958.

Looking Glass Display Good Enough For Science Fiction, Fantasy
'The figure seemed to be swimming toward the surface.' - Roger Zelazny, 1981.

LG Wing Twisting Smartphone Might Be Fun
'A polycarbon screen unfurled...' - William Gibson, 1986.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

Science Fiction Timeline
1600-1899
1900-1939
1940's   1950's
1960's   1970's
1980's   1990's
2000's   2010's

Current News

Megachurches Catch Up To Heinlein
'Mars,' the kid repeated, threw Boone a Scout salute and made a sixty-foot leap over the crowd.

Olympus 3D Printing Using Lunar And Martian Materials
The system may be used to create critical infrastructure on the Moon, including landing pads, blast shields, and roads.

Robot Builds Robots From Voxel Subunits
'I was patiently building the most dangerous thing in creation...'

Meltz Neurorehabilitation Robotic Hand
A new type of rehabilitation called "neuro-rehabilitation.

San Francisco Wants ED-209, Or Maybe Robocop
'The Enforcement Droid series 209 is a self-sufficient law enforcement robot...'

Seoul Self-Driving 42dot Bus Unveiled
'Buses without drivers moved close to the curb and stopped at intervals.'

T. Gondii And The Leaders Of The Pack
'... infected males were more than 46 times more likely to become pack leaders than uninfected males.'

'Parastronaut' First Astronaut With Disability From ESA (Updated!)
'He had left Earth to get away from its gravitational field...'

MIT Self-Assembling Reprogrammable Materials
'Faster the cubes moved; faster the circle revolved; the pyramids raised themselves, stood bolt upright on their square bases...'

Mem, The All-Your-Memories, Super Note-Taking App
'Life experience is linearly additive, but the correlation of memory impressions is an unlimited expansion.'

Porcine Fat Cells For 3D-Printed Whole Pork Products
'I grabbed two Syntho-Steaks out of the freezer...'

LANIUS Loitering Drone Munition Scouts And Maps
'... micro-missiles proceeding at walking pace.'

Copilot Software AI Training Sued By Involuntary Contributors
'...we've promised him a generous pension from the royalties.'

Thin Film Dome Protects Cities From Nuclear Blasts
'What fabric can take that kind of a load? Synthetic spider silk.'

Mars Space Weather Alert (MSWA) System
'On the three-dimensional map at weather headquarters... the storm was colored orange.'

Thermite's Robot Firefighter
Possibly worthy of Transformers!

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.