Science Fiction
Dictionary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 |
Minority Report Ads Watching You Always
An ordinary ad catches your eye; as you look, the hidden camera captures information about you that the advertiser wants to know. This is the basis of systems like that offered by companies like Quividi.
The software provided by the company analyzes the scene in an ordinary store or other environment, ticking off successful attention grabs and filing lost opportunities away for later.
(Quividi camera advertisement capabilities)
As shown in the picture below, the software is able to capture both the people who clearly make eye contact with the ad, and the people who do not. This lets advertisers know whether or not the ad and its placement are getting the eyeballs that the advertiser pays for.
(Quividi camera ad demonstration)
The company claims that it can successfully identify gender up to 90 percent of the time; the software can present ads based on its determination in a small store environment. Age determination is also under development.
When the ad system pinpoints a face, it compares shapes and patterns to faces that are already identified in a database as male or female. That lets the system predict the person's gender almost immediately."The most important features seem to be cheekbones, fullness of lips and the gap between the eyebrows," said Paolo Prandoni, chief scientific officer of Quividi, a French company that is another player in face-tracking technology. Others include Studio IMC Inc. in New York.
We're getting very close to the Minority report ads illustrated so imaginatively in Steven Spielberg's 2002 film version of the Philip K. Dick novel of the same name.
(Minority Report ads - personalized graphic advertisements)
Technovelgy readers have been keeping up with these developments:
- Sprint RFID Loyalty Card Triggers Minority Report-Style Ads [2004]
If the customer is within eight feet of an RFID card reader, the application triggers the appearance of a customized computer avatar. - BluScreen Minority Report Ads [2006]
An interactive advertising technology that identifies passers-by using their Bluetooth-enabled cellphones. - French Billboards Call Your Cellphone [2006]
Billboards will call them with additional information and opportunities via their location-enabled cellphones. - Covert Iris Scanner Close To Minority Report Future [2007]
A public iris scanning device has been proposed in a patent from Samoff Labs in New Jersey. - Billboard Camera Pictures You Watching [2008]
Another in a long series of great ideas from advertising geniuses.
Scroll down for more stories in the same category. (Story submitted 1/30/2009)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 0 )
Index of related articles:
Biometric security overview
Biometrics Glossary
Characteristics of successful biometric identification methods
Biometric identification systems
Biometric technology on the leading edge
Biometric identification - advantages
Biometric security and business ethics
Biometric authentication: what method works best?
Iris Recognition
Iris Scan
Related News Stories - (" Surveillance ")
Amazon One Is Frank Herbert's Palm Lock
'A palm lock must be keyed to one individual's hand shape and palm lines.' - Frank Herbert, 1965.
Who Needs Dogs? Trained Bees Detect Explosives
'The directing neurological tissue that forms the basis of the swibble is alive...' - Philip K Dick, 1955.
Government In-Home Surveillance - Yes! Say Third Of Under-30 Adults
'The TV screen flicked to show a kitchen.' - Pournelle and Niven, 1981.
New Train Station Offers Minority Report-Style Signs
A whole new world awaits you, John Anderton!
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Science Fiction
Timeline
1600-1899
1900-1939
1940's 1950's
1960's 1970's
1980's 1990's
2000's 2010's
Current News
Wearable Energy Harvester
'... he had tightened the chest to gain maximum pumping action from the motion of breathing.'
Drones Participate In Buddhist Rites
'...a prayer wheel swung into view and began spinning at a furious pace.'
Anna Indiana AI Singer-Songwriter
'She is a personality-construct, a congeries of software agents'
Video Manicuring ala Schismatrix
'The program raced up the screen one scan line at a time'
'Feel the AGI' OpenAI Leader Now OpenWorship
'And are all the people willing to be governed by a machine?'
NASA Tests Prototype Europa Lander
Why have legs if they don't walk around?
Tailsitter Drone Aircraft For SAR
'...it was so easy for me to remain motionless in midair.'
Forward CarePod The AI Doctor's Office
'It's an old model,' Rawlins said. 'I'm not sure what to do.'
Mika The Robot-Boss
'the robot-boss was busy at the lip of the new lode instructing and egging the men on to greater speed...'
Yamaha Motoroid 2 No Handlebars Self-Balancing Motorcycle
'He rode the bike with an intense lack of physical grace...'
San Francisco Autobus
'THE autobus turned silently down the wide street...'
Should Your Car Decide If You Can Drive?
'Okay. Maybe the car was right...'
Lucid Dreams On Demand From Prophetic and Card79
'the peeper did not operate by virtue of its machinery alone, but by the reaction of the brain and the body of its user...'
Honda UNI-ONE Hands-Free Wheelchair Follows 100 Year-Old Design
'Noiselessly, on rubber-tired wheels, they journeyed...'
EBS-260 Handjet Free Hand Dot Matrix Printer
'McKie held a chalf-memory stick over the dusted surface.'
Sensitive, Soft Robot Skin
'...tinted material that had all the feel and appearance of human flesh and epidermis.'
