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Science Fiction
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"it slowly dawned on me that the landscape of science is maybe what interests people a great deal in science fiction."
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![]() In this classic 1950's story, the ad agency works hard to use every bit of technology available to manipulate the public.
When you read this story, you'll be amazed at how well it predicts the future of mass market advertising. At the time the book was written, ad agencies had only been around for about 100 years; the first American advertising agency was opened in 1941. The first big "ad blitz" was organized by none other than P.T. Barnum, who created so much hoopla with newspaper ads, handbills and broadsides advertising the appearance of Jenny Lind, the "Swedish Nightingale" to America, that she was met at the docks by 30,000 New Yorkers.
The first great American brands were created at this time; the first advertisement for Smith Brother's Cough Candy (drops) appeared in a Poughkeepsie, New York paper in 1851. (Historical note: the two brothers in the illustration are named "Trade" and "Mark.") Today, we are saturated with brand names; but in the mid-1800's, everything people bought was generic. You went to the grocery store and bought flour, salt, sugar and soap; the grocer removed it from a larger, anonymous package and wrapped it for you. You never knew the manufacturer.
The history of advertising is a great reminder of how much has changed in the last 100 years. Comment/Join this discussion ( 1 ) | RSS/XML | Blog This | Additional
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Science Fiction
Timeline
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With each successive print, our model needed to incorporate more structural ingredients to minimize print failures.
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'... Wendis stared thoughtfully at the brilliant lines on the spectroscope screen.'
Modern App Provides Video Technology From Bradbury's 'Fahrenheit 451'
'A special spot-wavex scrambler also caused his televised image, in the area immediately about his lips, to mouth the vowels and consonants beautifully.'
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'... it was as if the upper part had been removed, like a cut deck of cards.'
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'... who let their handbag computers carry all the conversation.'
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'Thus it came about that the search for a planetiferous sun near a white dwarf star was not unduly prolonged...'
Amitabh Bachchan Wins Personality Protection
'He led me down the Hall of Portraits to the ego-likeness of the Duke Leto Atreides.'
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