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"Writing about the future, I have a vested interest in there being a future for me to write about."
- John Brunner
 |
| Mobile Advertisements | ||
| Advertisements presented in mid-air in public spaces. |
Advertisers feel free to invade your personal space today; in the future, it gets worse.
As Depahli De walked through the mall, she was not alone.
| Like transparent balloons, automated ads drifted through the multiple converging halls of the mall, rising and falling from floor to floor as easily as they negotiated side passages and entryways. Electronics kept them banned from certain areas such as the children's playground and the food court...
Employing aerogel cameras, adverts designed to appeal specifically to the young, female and middle-to-upper class zeroed in on her repeatedly. The constant battle between manufacturers of pocket-sized ad-blockers and the designers of mobile advertisements had spurred technological leaps among both. Depahli rarely used the blocker that Taneer had bought for her. Truth be told, she enjoyed enough of the ads to allow them access... Not all the ads she walked through were gender-specific. The expensive three-dimensional one for the new Maruti Hathi 4x4 skirted the edge of acceptability. Until appropriate regulations had been put into place, mobile adverts had diverted some people to their deaths by blocking their vision or unsettling their sense of balance. |
| From Sagramanda,
by Alan Dean Foster. Published by Pyr in 2006 Additional resources -
|
Take a look at the article Ad Saturation Approaches 100 Percent for more information on this topic.
Foster's mobile advertisements also remind me of Jeff Noon's amazing blurbflies from his fascinating 2000 novel Nymphomation.
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Science Fiction
Timeline
1600-1899
1900-1939
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'It was about five feet long, a silver flexiprene-covered body like a fat snake...'
'The tape-recorded synthetic voice spoke with its usual dispassionate calm'
'The pokkecon rang again. *The coffee’s for him?* Tsuyoshi said.'
The Jetsons imagined so much future.
'Rod placed the brain inside the panel... the horse raised its head, wiggled its ears, blinked twice, gave a tentative whinny.'
'Pina2bo would have to operate full blast for many years to put as much SO2 into the stratosphere as its namesake had done in a few minutes.'
'Chain of hotels that specialized in non-human service.'
'But then... not every bulldozer operator works on the Moon.'
