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"If I can make you see the world the way I see it, then you will automatically think the way I think."
- Philip K. Dick
 |
| Mobile Advertisements | ||
| Advertisements presented in mid-air in public spaces. |
Advertisers feel free to invade your personal space today; in the future, it gets worse.
As Depahli De walked through the mall, she was not alone.
| Like transparent balloons, automated ads drifted through the multiple converging halls of the mall, rising and falling from floor to floor as easily as they negotiated side passages and entryways. Electronics kept them banned from certain areas such as the children's playground and the food court...
Employing aerogel cameras, adverts designed to appeal specifically to the young, female and middle-to-upper class zeroed in on her repeatedly. The constant battle between manufacturers of pocket-sized ad-blockers and the designers of mobile advertisements had spurred technological leaps among both. Depahli rarely used the blocker that Taneer had bought for her. Truth be told, she enjoyed enough of the ads to allow them access... Not all the ads she walked through were gender-specific. The expensive three-dimensional one for the new Maruti Hathi 4x4 skirted the edge of acceptability. Until appropriate regulations had been put into place, mobile adverts had diverted some people to their deaths by blocking their vision or unsettling their sense of balance. |
| Technovelgy from Sagramanda,
by Alan Dean Foster. Published by Pyr in 2006 Additional resources -
|
Take a look at the article Ad Saturation Approaches 100 Percent for more information on this topic.
Foster's mobile advertisements also remind me of Jeff Noon's amazing blurbflies from his fascinating 2000 novel Nymphomation.
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'Space-sickness is one of the most unpleasant sensations that a human being can experience. Not all are subject to it...'
'...I saw a nice black heavy-looking cloud sailing by just now, and I can get the electrical machine out in five minutes to draw it down.'
'From a distance it could resolve the cosmic rays reflected from various substances.'
'The answer to the dumb student's prayer.'
'He had travelled the space-lanes of the solar system for the greater part of his life...'
'The dinner was excellent. It was completely vegetarian — grown in specially prepared gardens in this Moon base...'
'Telepaths had their sensitiveness enlarged to an immense range by the pin-sets, which were telepathic amplifiers adapted to the mammal mind.'
'It was a relief to enter one of the comfortable autos, whisper a direction down the tube, and just know that you would be taken to your destination in the quickest, safest, and cheapest manner.'
'But he didn't get very far with it before another noise in his ear radio scattered his thoughts. George winced...'
