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"In WWII, they had a saying that there are no atheists in foxholes. I think the modern equivalent of that is that there are no jaded, bored people in the high-tech industry, in the land of really good hardcore geeks."
- Neal Stephenson
 |
| Mobile Advertisements | ||
| Advertisements presented in mid-air in public spaces. |
Advertisers feel free to invade your personal space today; in the future, it gets worse.
As Depahli De walked through the mall, she was not alone.
| Like transparent balloons, automated ads drifted through the multiple converging halls of the mall, rising and falling from floor to floor as easily as they negotiated side passages and entryways. Electronics kept them banned from certain areas such as the children's playground and the food court...
Employing aerogel cameras, adverts designed to appeal specifically to the young, female and middle-to-upper class zeroed in on her repeatedly. The constant battle between manufacturers of pocket-sized ad-blockers and the designers of mobile advertisements had spurred technological leaps among both. Depahli rarely used the blocker that Taneer had bought for her. Truth be told, she enjoyed enough of the ads to allow them access... Not all the ads she walked through were gender-specific. The expensive three-dimensional one for the new Maruti Hathi 4x4 skirted the edge of acceptability. Until appropriate regulations had been put into place, mobile adverts had diverted some people to their deaths by blocking their vision or unsettling their sense of balance. |
| Technovelgy from Sagramanda,
by Alan Dean Foster. Published by Pyr in 2006 Additional resources -
|
Take a look at the article Ad Saturation Approaches 100 Percent for more information on this topic.
Foster's mobile advertisements also remind me of Jeff Noon's amazing blurbflies from his fascinating 2000 novel Nymphomation.
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'What would you do,' Eric asked the robot cabdriver, 'if your wife had turned to stone, your best friend were a toad, and you had lost your job?'
'those suits they wear -- call them 'stillsuits' -- that reclaim the body's own water...'
'Now, except for weight and heat, the same conditions prevail in this chamber as in space.'
'there were so many worms and counterworms loose in the data-net...'
'Now, look, let's start with the three fundamental Rules of Robotics...'
'..the synthetic intellects at the Place of Knowledge had far outstripped the minds of men.'
'But after washing and drying clothes had to be smooth - free from fine lines and wrinkles ...'
