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"As a writer, I don't want to chew my cud. I don't want to have to spit out and regurgitate the same stuff again."
- Harlan Ellison
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| Mobile Advertisements | ||
| Advertisements presented in mid-air in public spaces. |
Advertisers feel free to invade your personal space today; in the future, it gets worse.
As Depahli De walked through the mall, she was not alone.
| Like transparent balloons, automated ads drifted through the multiple converging halls of the mall, rising and falling from floor to floor as easily as they negotiated side passages and entryways. Electronics kept them banned from certain areas such as the children's playground and the food court...
Employing aerogel cameras, adverts designed to appeal specifically to the young, female and middle-to-upper class zeroed in on her repeatedly. The constant battle between manufacturers of pocket-sized ad-blockers and the designers of mobile advertisements had spurred technological leaps among both. Depahli rarely used the blocker that Taneer had bought for her. Truth be told, she enjoyed enough of the ads to allow them access... Not all the ads she walked through were gender-specific. The expensive three-dimensional one for the new Maruti Hathi 4x4 skirted the edge of acceptability. Until appropriate regulations had been put into place, mobile adverts had diverted some people to their deaths by blocking their vision or unsettling their sense of balance. |
| Technovelgy from Sagramanda,
by Alan Dean Foster. Published by Pyr in 2006 Additional resources -
|
Take a look at the article Ad Saturation Approaches 100 Percent for more information on this topic.
Foster's mobile advertisements also remind me of Jeff Noon's amazing blurbflies from his fascinating 2000 novel Nymphomation.
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"The robot solemnly hit a ball against the wall, picked it up and teed it, hit it again, over and again...'
'There was a wall ahead... It was riddled with holes that were the mouths of tunnels.'
'...support the interior human structure against Jupiter’s pull.'
'Anything larger than a BB shot it picked up and placed in a tray...'
'The German chemists have discovered how to supply the needed elements in compact, undiluted form...'
'Compounds devised by the biochemists for the rapid building of bone...'
'The car faltered as the external command came to brake...'
'It is about the size and shape of a kitchen stool, gyro-stabilized...'
