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New Train Station Offers Minority Report-Style Signs

Birmingham New Street railway station signs, created by Concept Signs and Dynamic Digital Displays Europe, are to scan passers-by before choosing which advertisements to play.

( Birmingham New Street railway station signs scan passers-by)

Each of the board are made from 100s of tiny screens which analyse rail passengers, shoppers and those just passing by, to assess the crowd's demographics.

Targeted ads are then set to be played.

Work has begun on installing the three screens this week including the first eye-shaped screen above the station's new main entrance by John Lewis,

Scroll down for more stories in the same category. (Story submitted 9/23/2022)

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