Science Fiction
Dictionary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 |
'Minority Report' Castrol Ads On Britain's Digital Billboards
Castrol used Britain's Driver and Vehicle Licensing Agency to sell motor oil to millions of motorists in a Minority Report-style ad campaign this week.
Roadside cameras outside London recorded license plates right next to five giant digital billboards. The billboard then flashed the driver's registration number right on the ad next to the sales pitch:
Castrol Magnatec
5W-30 A1!
(Minority Report-style ads for Castrol)
Castrol used another firm to obtain the data, which is believed to have contained most of the 34million-strong driver details held by the DVLA.This identified the make, year, engine size and model of vehicle, enabling Castrol to specify the lubricant suitable for each car.
Liberal Democrat transport spokesman Norman Baker said: ‘This completely inappropriate and unacceptable behaviour by the DVLA shows how cavalier it is with motorists’ information.
‘They don’t even check what the end use is. It seems all you have to do is ask and the DVLA will give, no matter who you are and for what purpose. It’s outrageous this was allowed to happen.’
Science fiction movie-goers were treated to an advance look at this future in the movie version of Minority Report, screened in 2002. In the film, an iris-scanning device identified individual consumers passing advertising screens; each customer was given a personalized pitch.
(John Anderton bombarded by personalized ads in Minority Report)
From Drivers' details sold by DVLA are used in bizarre roadside adverts for Castrol via our friends at Frolix_8.
Scroll down for more stories in the same category. (Story submitted 9/29/2009)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 0 )
Related News Stories - (" Media ")
'Facetime Facelift' Beautifies Video Chats
Always look your best - on Facetime.
Meeting Wendy Of Wendy's
Wendy of Wendys meet Rondald of McDonald's.
Narrative Science And Phil Dick's Homeostatic Newspaper
'The structure... was once a great homeostatic newspaper, the New York Times.'
BookTrack Adds Sound To Books
I really don't think this is a very good idea. Readers?
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Science Fiction
Timeline
1600-1899
1900-1939
1940's 1950's
1960's 1970's
1980's 1990's
2000's 2010's
Current News
Japan's LignoSat Space Wood Satellite And Dan Simmons' Treeship
'The Consul remembered his first glimpse of the kilometer-long treeship...'
Skyline Robotics Instantiates Heinlein's 'Window Willie' Skyscraper Robot
'Do you know what window washing used to cost by the hour?'
Drone Bombings In Moscow Foreseen 100 Years Ago
'Once the target is confirmed, it uses an IR laser to send a coded signal back to the parent, clearing it to attack.'
I Didn't Know You Can Already Buy Flesh Putty
'I filled your bullet hole with flesh putty and the lattice.'
'A Sign in Space' Gives Practice In Decoding ET Messages
'... it will be easy to form an alphabet which shall enable us to converse with the inhabitants of the moon.'
Melting Permafrost Endangers Infrastructure
'From the tower's huge octagonal base radiate wide silvery strips...'
EELS Exobiology Extant Life Surveyor For Enceladus
'It was about five feet long... a black bullet head and red camera eyes.'
Lazy Lawyer's Trust In ChatGPT Misplaced
'The Law Society has strict rules on the use of pseudo-intelligent software...'
Paradromics Implant FDA 'Breakthrough Device'
'I used my implant to tell MILLIE what we wanted...'
Mice, At Least, Can Sober Up Quickly
'Then draw some aldodote-vitamin pills from the medic.'
Is It Time For Lunar Farside Telescopes?
'Mount Ambarzumian Observatory, on Farside.'
Spaceflight Vertigo Solved By NASA Releasing The Kraken
"I threw up in my helmet."
TM-62 Loitering Ground Landmine
Runaway movie comes to life!
Helpful Robots In Science Fiction
'If you douse me again... I'm donating you to a city college.'
Lunar Pogo Stick - Retro Technovelgy From 1968
'Lucky touched the leap knob...'
MIT And Rice Create Blade Runner Photo Analysis
Rick Deckard, your photo analysis is ready.
