Science Fiction Dictionary
A  B  C  D  E  F  G  H  I  J  K  L  M  N  O  P  Q  R  S  T  U  V  W  X  Y  Z

 

Yahoo Japan's Minority Report Billboards

Yahoo Japan is jumping on the Minority Report ad bandwagon with special electronic advertising screens. Thankfully, they will only be available in Japan. For now.


(Camera recognition billboard)

The electronic billboard contains a camera that takes pictures of passersby, and then uses recognition routines to determine the age and gender of the pedestrians. Specific content will be provided based on this information.

SF fans recognize the most extreme form of these advertisements as the biometrically personalized advertisements from the 2002 film Minority Report.

I find myself wondering when we will begin to employ some sort of device to free ourselves from intrusive ad targeting. Undoubtedly, the algorithms will make mistakes that will annoy or embarrass pedestrians; we need some sort of pocket-sized ad blocker like the one described by Alan Dean Foster in his excellent 2006 novel Sagramanda.

Employing aerogel cameras, adverts designed to appeal specifically to the young, female and middle-to-upper class zeroed in on her repeatedly. The constant battle between manufacturers of pocket-sized ad-blockers and the designers of mobile advertisements had spurred technological leaps among both.
(Read more about Foster's idea for pocket-sized ad blocker)

Source: Trading Markets.

Scroll down for more stories in the same category. (Story submitted 4/13/2009)

Follow this kind of news @Technovelgy.

| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |

Would you like to contribute a story tip? It's easy:
Get the URL of the story, and the related sf author, and add it here.

Comment/Join discussion ( 1 )

Related News Stories - (" Surveillance ")

Live Stream With Meta-Ban Multimodal Smart Glasses
'...the bug-eyed, opaque gape of her True-Vu lenses.' - David Brin, 1990.

Brin's 1990 Novel Earth Still Full Of Predictions
'... making the point that their likenesses, every move they made, were being transmitted.' - David Brin, 1990.

Amazon One Is Frank Herbert's Palm Lock
'A palm lock must be keyed to one individual's hand shape and palm lines.' - Frank Herbert, 1965.

Who Needs Dogs? Trained Bees Detect Explosives
'The directing neurological tissue that forms the basis of the swibble is alive...' - Philip K Dick, 1955.

 

Google
  Web TechNovelgy.com   

Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.

 

 

 

 

Science Fiction Timeline
1600-1899
1900-1939
1940's   1950's
1960's   1970's
1980's   1990's
2000's   2010's

Current News

LORIS Passive-Gripper Climbing Robot
'At the end of each appendage's eight fingers there are tinier appendages...'

Neuroplatform Human Brain Organoid Bioprocessor Uses Less Electricity
'Cultured brains on a slab.'

Drug To Regenerate Teeth In Humans
'We want to do something to help those who are suffering from tooth loss or absence,' said lead researcher Katsu Takahashi.

Coin-Sized Nuclear Battery Good For 100 Years
'...power pack the size of a pea.'

Live Stream With Meta-Ban Multimodal Smart Glasses
'...the bug-eyed, opaque gape of her True-Vu lenses.'

'Autonomous' Waymo Improves Driving With Remote Human Operators
'...some bored drone pusher in a remote driving centre has got your life... in his hands.'

Will Whales Be Our First Contact?
'He had piloted the Adastra to its first contact with the civilization of another solar system.'

Heinleinís Controlway - Connected and Automated Vehicle (CAV) Corridor In Michigan
'Well, that's us,' said Lazarus.

NYC/Dublin Portal Fails To Meet 'Guardian Of Forever' Standards
I am the Guardian of Forever.

SliceIt! Why Not Teach Robots To Use Knives?
'One building now gushed forth smoke and another stench that was unmistakable.'

FLOAT Levitating Train On The Moon ala Clarke
'The low-slung monorail car, straddling its single track, bored through the shadows on a slowly rising course.'

Singapore Writers Push Back On LLM Training
'...we've promised him a generous pension from the royalties.'

SpaceX Intros Extravehicular Activity Suit
'Provision had been made to meet the terrific cold which we knew would be encountered the moment we had passed beyond the atmosphere.'

Athena Smart Security Guard Robot With Face Recognition
'You are who we say you are, Dr. Dakin,' Turner said.'

The FLUTE Project - A Huge Liquid Mirror In Space
'It's area, and its consequent light-gathering capacity, was many times greater than any rigid mirror...'

Robot Preachers Found To Undermine Religious Commitment
'Tell me your torments,' the Padre said, in an elderly voice marked with compassion.

More SF in the News Stories

More Beyond Technovelgy science news stories

Home | Glossary | Invention Timeline | Category | New | Contact Us | FAQ | Advertise |
Technovelgy.com - where science meets fiction™

Copyright© Technovelgy LLC; all rights reserved.