Science Fiction
Dictionary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 |
Cooler Screens Deliver Ads To You, Their Captive Audience
New startup Cooler Screens transforms ordinary retail surfaces into smart digital advertising.
Cooler Screens brings the power of digital to brick-and-mortar retail. We are making available in-store what consumers love about shopping on-line. We transform retail surfaces into digital IoT smart screens that deliver in-store retail media and merchandising for the ultimate consumer experience at the intersection of commerce, context and content. We are also helping retailers and consumer brands modernize their businesses. To do this, we have built the Cooler Screens platform, the world’s first digital media and merchandising platform for physical retail.Cooler Screens provides an exciting new digital shopping experience in the freezer and refrigerator aisles of local grocery, drug, and convenience stores. It brings what consumers love most about their online shopping experience–pictures, information and promotions–directly to the store's cooler doors and surfaces. You no longer have to open the door and sort through products to see what’s behind the door, what’s in stock or what’s on sale. The doors are your visual screen to see what’s behind it, and what’s on the shelf.
Like giant IPhones, retail doors are transformed into digital IoT smart screens that deliver in-store retail media, merchandising and other valuable information for the ultimate consumer experience.
(Via Cooler Screens)
In their satiric 1952 masterpiece The Space Merchants, Frederik Pohl and Cyril Kornbluth described a world in which ads seemed to be omnipresent:
It wasn't a pleasant trip ... we flew low .. you turn your head and look out the window and just as you convince your stomach that everything's all right and your self that it's interesting country below, wham: a ... Taunton ad for some crummy product opaques the window and one of their nagging, stupid jingles drills into your ear.
(Read more about Airplane Window Ads)
I'd also point out that writer Anne Warren Griffith also imagined a similar future in 1953 in her satiric short story Captive Audience, published in Fantasy and Science Fiction magazine. She goes beyond what Cooler Screens imagines, describing a store in which all individual product packages contain Buy-Me-Discs which send out a special message to consumers right in the store!
What was it Grandmother used to call their supermarket? Hell on earth, hell on wheels, something like that. Mavis, of course, understood that simultaneous [,a href="content.asp?Bnum=3656">Master Ventriloquism Corporation] messages were necessary in the stores in order to give every product a chance at its share of the consumer dollar, but just this afternoon she did wish she could skip it...They reached the cereal area, and as always the children were entranced. Their faces shone with excitement as they picked up one box after another, to hear the commercials more clearly. There were sounds of gunfire; all kinds of snapping, crackling, and popping; there were loud shouts of “CRISPIER! NUTTIER! YUMMIER!” There were more modulated appeals, addressed to Mother, about increased nourishment and energy-building; there were the voices of athletes, urging the kids to come on and be one of the gang; there were whinnies of horses and explosive sounds of jets and rockets; there were cowboy songs and hillbilly songs and rhymes and jingles and bands and quartets and trios!
(Read more about Buy-Me-Discs)
Scroll down for more stories in the same category. (Story submitted 3/3/2022)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 0 )
Related News Stories - (" Culture ")
Who First Thought Of A Tin Foil Hat?
'We had discovered that metal was relatively impervious to the telepathic effect.' - Julian Huxley, 1927.
Robot Baristas Learn Their Trade Without Paying Royalties
'...so we've promised him a generous pension from the royalties.' - Anthony Boucher, 1943.
Vesuvius Challenge Accepted - Ancient Burnt Scroll Read!
'The image on the Trimagniscope tube was an enlarged view of one of the pocket-size books found on the body...' - James P. Hogan, 1977.
Humans Love Helping Other Species
'At the ringside opposite them a table had been removed to make room for a large transparent plastic capsule on wheels.' - Robert Heinlein, 1951.
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Science Fiction
Timeline
1600-1899
1900-1939
1940's 1950's
1960's 1970's
1980's 1990's
2000's 2010's
Current News
Nuclear Plant Restarted To Power AI To Feed Us Dreams
'...Anything was possible in my imaginary environment.'
SpaceX's Starman Tesla Roadster In Space
'Somewhere in space, a chrome and blue automobile raced the green light of Earth.'
Pivotal Blackfly Electric Aircraft Lifts And Hovers
'That explains how it was so easy for me to remain motionless in midair...'
CORLEO Robotic Horse Concept Looks Ready To Ride
Imagine digging your heels in to a steam horse!
Who First Thought Of A Tin Foil Hat?
'We had discovered that metal was relatively impervious to the telepathic effect.'
Warp Drive Tech Back On The Menu
'Detailed plans for the construction of the Gundstetter-Halone warp drive were flowing.'
Huawei Pura X Folding Phattie Phone
Why can't we get more innovative phone configurations?
Sleep Pods At Daxing International Airport
'Do not waste your priceless company on the unappreciative folds of a sleep pod...'
Robot Baristas Learn Their Trade Without Paying Royalties
'...so we've promised him a generous pension from the royalties.'
JAXA Int Ball 2 Coming Right Along As Star Wars Remote
'Hocus-pocus religions and archaic weapons are no substitute for a good blaster at your side.'
Robot Bricklayer Or Passer-By Bricklayer?
'Oscar picked up a trowel. 'I'm the tool for the mortar,' the little trowel squeaked cheerfully.'
Robot Gas Station Attendant Pumps Gas For You
'... he waited for the robotrix attendant to finish fueling up his ship.'
Engineer Creates Crazy Motorized Track Hospital Bed
The Roujin Z system provides care to fully bedridden patients - and then some!
Tiny Flying Robot Weighs Just One Gram
'Aerostat meant anything that hung in the air. This was an easy trick to pull off nowadays.'
Some Ringworld Configurations Are Stable
'The Ringworld had no horizon. There was no line where the land curved away from the sky.'
TRANSFORM Dynamic Furniture Concept Becomes What You Need
'An adjustment panel outside the door would cause it to extrude various appurtenances in memory plastic...'
