Science Fiction
Dictionary
A B C D E F G H I J K L M N O P Q R S T U V W X Y Z
 |
NTT Billboards Are Watching You Look
Billboards in Japan created by NTT's Cyber Space Laboratories are able to watch you looking at them. The billboards are intended to measure the effectiveness of the commercial message placed for public viewing.
It's interesting to note that this system has been developed because Japanese cities are covered with ads. How can marketers determine if anyone is looking?
The system uses image detection software; it estimates how many faces are actually looking at the camera, which is placed just above the billboard.
This device is not as intrusive as the personalized graphic advertisements from Steven Spielberg's 2002 film Minority Report. The system does not attempt to identify individuals, and the commercial message will not change based on your identity.
NTT engineers are being very careful about your privacy; take a look at these other systems to see how other corporations are handling it.
"On many street corners and railway stations there are many digital signs," said Tetsuya Kinebuchi, a senior research engineer at NTT's Cyber Space Laboratories and developer of the system. "To automatically measure the effectiveness of the advertisements we can put a camera and PC nearby, and by using the image from the camera we can estimate how many people are looking at the monitor."
Via Japanese billboards are watching back and the dark-haired girl fans at frolix_8.
Once it detects a person, it tries to see if the person is paying attention, and for how long.
When a SmarTrak RMS sensor is installed on a Smart Sign Media digital billboard it monitors the passive "local oscillator" signals emitted by the FM radios of passing automobiles.
Interactive billboards designed by Ogilvy use SMS to give passers-by a chance to win a Ford Fiesta in Belgium.
Scroll down for more stories in the same category. (Story submitted 12/18/2008)
Follow this kind of news @Technovelgy.| Email | RSS | Blog It | Stumble | del.icio.us | Digg | Reddit |
Would
you like to contribute a story tip?
It's easy:
Get the URL of the story, and the related sf author, and add
it here.
Comment/Join discussion ( 3 )
Related News Stories - (" Communication ")
Birds Learn To Sing Pictures ala Frank Herbert's Distrans
'We will fight in the time of fighting.' - Frank Herbert, 1965.
Polish Turns Your Nail Into A Stylus
'He wrote on it, using the pointed fingernail of his right forefinger...' - Cordwainer Smith, 1950.
Huawei Pura X Folding Phattie Phone
Why can't we get more innovative phone configurations?
Positioned Cybertrucks With Free Starlinks WiFi In LA
'Several thousand of them formed the positioning grid on the rubble pile.' Vernor Vinge, 1999.
Technovelgy (that's tech-novel-gee!) is devoted to the creative science inventions and ideas of sf authors. Look for the Invention Category that interests you, the Glossary, the Invention Timeline, or see what's New.
Science Fiction
Timeline
1600-1899
1900-1939
1940's 1950's
1960's 1970's
1980's 1990's
2000's 2010's
Current News
You Will Eat The Cookies Made From Plastic...
'Our planes are going to start bringing in bales of discarded plastics...'
It's A Giant Robot! You Reporters Have Been Warned!
'... completely forgetting the ship at sight of the awesome figure and great head of the giant Gaut...'
Birds Learn To Sing Pictures ala Frank Herbert's Distrans
'We will fight in the time of fighting.'
ElectionSim: China's 'Ender's Game' Battle Sim, Or Lem's 'Kingdom In A Box'?
'So, Ender, we will now begin your education.'
Tactile Skin Supplier Map
'What strange sensitivity! What an amazing development of science was manifested in every move and act and word of this Robot!'
Flock Stymied By 'Adversarial Fashion'
'Forget the head atop it, the legs below, feet, arms, hands. It compels erasure.'
Orb Nomad Zero-Emission Electric Aircraft
'That explains how it was so easy for me to remain motionless in midair or to perch on a flagpole in imitation of a giant bird, even in the windy city of Chicago.'
ICE Buys Shock Gloves Like Batman's
What else is the Caped Crusader using?
Factories In The Sky Will Surpass Those Of Earth
'The thirty-odd miles of The Factory’s circumference...'
Sleeper Drones Lie in Wait
'Wandering mines, you took them out on the edge of the desert, set them down and activated them.'
Warfare Goes Underground In Ukraine
'Once in the very first weeks of the war, before everyone had been evacuated from the surface...'
Robot Bees 3D Printed By Festo
'At first I was struck by the large size of these bees..'
3D Printed Organs From Space
'For a while your colonists will have to come up to the [orbital] Hospital...'
DIY Robot Scorpion Crushes It
'...it raised its front end off the ground and waved its antennae at them, then raised one armoured claw as if to snip them out of the sky.'
How To Settle An Argument Between Two Robots
'Henry... assumed the curious absent look of a robot talking on the TBR circuits.'
The Wind Phone Calls Those Who Have Passed On
'Only I heard that!'
