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Comments on E-Ink Cover World's First
Very impressive first effort; Esquire leads the way in bringing this futuristic technology right to your local news stand. (Read the complete story)

"So what happens when the battery dies?"
(Joseph A Nickence 9/10/2008 10:08:25 AM)
"Good question; according to my previous E-Ink Cover article research, the cover has enough juice to run for about 90 days.
I'm wondering if other technophiles had the same experience that I did. I wanted to buy one when I saw it, but began to look at it differently when I remembered that the cover would only run for about 90 days, and that there was no way to extend its life. On the one hand, I treat a $5.99 magazine as disposable; with this one, I was hesitant to buy it because part of its cover will go blank.
Speaking of which, when the juice runs out, will the text be 'on' (readable) or 'off' (blank)? Maybe that was your question..."
(Bill Christensen 9/11/2008 3:20:34 PM)
"Bzzzzzt. Sorry. Those are electroluminescent sheets, not E-Ink, which emits no light and constitutes a pixel matrix like a monochrome LCD display. The E-Ink pixels are toggled on and off by reversing their charge, drawing opaque particles through a paper-colored membrane. EL is a sweet, but completely unrelated technology."
(B.Zerk 9/11/2008 5:22:20 PM)
"It's true that the Esquire cover display is not a fully-programmable surface; it has several regions that are fixed to display text and the electronics merely flashes them on and off.
However, the E Ink Corporation acknowledges that their technology is being used. A press release on their site reads:
'In partnership with the all-new Ford Flex Crossover and in collaboration with E Ink Corporation, the world's leading supplier of electronic paper display (EPD) technologies, Esquire’s groundbreaking cover will make a profound statement about how the print medium can expand its capabilities while continuing to exploit its own unique strengths. Ford will prominently feature its highly-anticipated Ford Flex on the inside cover, utilizing the same E Ink VizplexTM flexible display technology, in a double-page advertisement.'
See also this page on the E Ink site; it provides an explanation of the VizPlex imaging film technology.
According to that page, the Amazon Kindle uses Vizplex Imaging film."
(Bill Christensen 9/12/2008 5:15:50 AM)
"Whoa. My bad. I wrote my first comment in ignorance. I've since opened one up. I should've thought before writing. Didn't even stop to consider the power requirements of EL, and just made an assumption based on the overlay technique. My only experience with e-Ink has been in Sony and Amazon's readers, so I didn't stop to think about the option of putting a large cluster of pixels on the same circuit. Duh. /me smacks forehead with palm."
(B.Zerk 9/14/2008 9:07:38 AM)
"No problem. You made me have one of those "I didn't fact-check and now I'm going to be humiliated" moments - everybody just blithely accepted Esquire's word that this was an "e-ink cover" without making sure that "e-ink" was not being used as a generic expression like "e-paper." I'm glad I found that Vizplex description. Anyway, be sure to check out the story on the Plastic Logic reader (electronic paper display), which also uses e-ink technology"
(Bill Christensen 9/14/2008 12:47:30 PM)

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