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"What television does is rent us friends and relatives who are quite satisfactory. This is quite something, to rent artificial friends and relatives right inside the house."
- Kurt Vonnegut, Jr.

Retinal Projection  
  A method for projecting advertisements directly on the retina.  

One remarkable thing about this idea is that you will also find it in the most modern of novels written in the cyberpunk tradition - Starfish by Peter Watts (see eyecaps ).

They listened to the safety cranks and stopped us from projecting our messages on aircar windows - but we bounced back. Lab tells me ... that soon we'll be testing a system that projects directly on the retina of the eye.
Technovelgy from The Space Merchants, by Frederik Pohl (w/CM Kornbluth).
Published by St. Martin's Press in 1952
Additional resources -

Is this the first idea for a heads-up display? The earliest reference for working heads-up displays is the early 1970's in USAF fighter jets.

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Additional resources:
  More Ideas and Technology from The Space Merchants
  More Ideas and Technology by Frederik Pohl (w/CM Kornbluth)
  Tech news articles related to The Space Merchants
  Tech news articles related to works by Frederik Pohl (w/CM Kornbluth)

Retinal Projection-related news articles:
  - Microvision Laser Monocle: Technician Retina-Vision
  - Virtual Retinal Displays Get All Geordi With It
  - Retinal Scanning Display Projects Images On Retina
  - Brother AirScouter Retinal Imaging Display Video
  - Neuroprosthetic Projects Words Directly Onto Retina
  - Avegant Glyph Virtual Retinal Display
  - '3D Light Sculpture' Projected Directly Onto Retina
  - Bosch Smartglasses Laser Paints AR Image On Your Retina

Articles related to Display
Transparent MicroLED Screen From Samsung
Augmented Reality Book Covers Reveal The Inner Book
TCL CSOT 17-Inch Printed OLED Scrolling Display
Looking Glass Display Good Enough For Science Fiction, Fantasy

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Science Fiction in the News

Brin's 1990 Novel Earth Still Full Of Predictions
'... making the point that their likenesses, every move they made, were being transmitted.'

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'But the stars are only atoms in larger space, and in that larger space the star-atoms could combine to form living matter, thinking matter, couldn't they?'

Microsoft VASA-1 Creates Personal Video From A Photo
'...to build up a video picture would require, say, ten million decisions every second. Mike, you're so fast I can't even think about it. But you aren't that fast.'

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'The area affected was five hundred kilometres across, and perfectly circular.'

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'Call 'em Winter Mute," said the other, making it two words.'

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'Hasan always pitched a Gauzy - a one-molecule-layer tent, opaque, feather-light, and very tough.'

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'What is your population', I asked. 'About eighty millions.'

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