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"Concepts of religion may now be goals of science and engineering."
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In this classic 1950's story, the ad agency works hard to use every bit of technology available to manipulate the public.
When you read this story, you'll be amazed at how well it predicts the future of mass market advertising. At the time the book was written, ad agencies had only been around for about 100 years; the first American advertising agency was opened in 1941. The first big "ad blitz" was organized by none other than P.T. Barnum, who created so much hoopla with newspaper ads, handbills and broadsides advertising the appearance of Jenny Lind, the "Swedish Nightingale" to America, that she was met at the docks by 30,000 New Yorkers.
The first great American brands were created at this time; the first advertisement for Smith Brother's Cough Candy (drops) appeared in a Poughkeepsie, New York paper in 1851. (Historical note: the two brothers in the illustration are named "Trade" and "Mark.") Today, we are saturated with brand names; but in the mid-1800's, everything people bought was generic. You went to the grocery store and bought flour, salt, sugar and soap; the grocer removed it from a larger, anonymous package and wrapped it for you. You never knew the manufacturer.
The history of advertising is a great reminder of how much has changed in the last 100 years. Comment/Join this discussion ( 1 ) | RSS/XML | Blog This | Additional
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Science Fiction
Timeline
Brin's 1990 Novel Earth Still Full Of Predictions
'... making the point that their likenesses, every move they made, were being transmitted.'
Gaia - Why Stop With Just The Earth?
'But the stars are only atoms in larger space, and in that larger space the star-atoms could combine to form living matter, thinking matter, couldn't they?'
Microsoft VASA-1 Creates Personal Video From A Photo
'...to build up a video picture would require, say, ten million decisions every second. Mike, you're so fast I can't even think about it. But you aren't that fast.'
Splendid View Of Eclipse From Orbit Visualized And Repurposed By Arthur C. Clarke
'The area affected was five hundred kilometres across, and perfectly circular.'
Goldene - A Two-Dimensional Sheet Of Gold One Atom Thick
'Hasan always pitched a Gauzy - a one-molecule-layer tent, opaque, feather-light, and very tough.'
SpaceX Wants A Moonbase Alpha
'And he had been sent with troops, supplies and bombs to command Russia's most trusted post, the Moonbase.'
Vast Apartment Living Will Get Even More Vast
'What is your population', I asked. 'About eighty millions.'
NASA Wants Self-Driving Or Remote-Controlled Vehicles For Lunar Astronauts
'THE autobus turned silently down the wide street of Hydropole. Robot-guided, insulated from noise and cold...'
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