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"Advertising is the rattling of a stick inside a swill bucket."
- George Orwell
 |
| Adnix | ||
| A device that muted the television to lessen the impact of commercials. |
Billionaire S.R. Hadden made his money the old-fashioned way; he uncovered services that people wanted, and he developed technology to give it to them.
| Years before, he had invented a module that, when a television commercial appeared, automatically muted the sound. It wasn't at first a context-recognition device. Instead, it simply monitored the amplitude of the carrier wave... Before there could be any coordinated response from the television advertising industry, Adnix had become wildly popular. It forced advertisers and networks into new choices of carrier-wave strategy, each of which Hadden countered with a new invention... It was a kind of electronic warfare. And he was winning. |
| Technovelgy from Contact,
by Carl Sagan. Published by Not known in 1985 Additional resources -
|
The networks were not satisfied with mere technical challenges to their supremacy, of course:
Thanks to Randall Glenn for pointing this item out.
They tried to sue him - something about a conspiracy in restraint of trade...
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'... making the point that their likenesses, every move they made, were being transmitted.'
'But the stars are only atoms in larger space, and in that larger space the star-atoms could combine to form living matter, thinking matter, couldn't they?'
'...to build up a video picture would require, say, ten million decisions every second. Mike, you're so fast I can't even think about it. But you aren't that fast.'
'The area affected was five hundred kilometres across, and perfectly circular.'
'Hasan always pitched a Gauzy - a one-molecule-layer tent, opaque, feather-light, and very tough.'
'And he had been sent with troops, supplies and bombs to command Russia's most trusted post, the Moonbase.'
'What is your population', I asked. 'About eighty millions.'
'THE autobus turned silently down the wide street of Hydropole. Robot-guided, insulated from noise and cold...'
